Hello. I'm Harvey.

Time: 40-60 minutes

You get: A masterclass in strategic architecture from the only person telling the inside story of how Xbox transformed from a $7 billion loss into a platform that redefined an entire industry - and what that means for your business model today.

Suited to: C-suite executives, CMOs, VPs of Strategy, Marketing Leaders, and founders wrestling with the tension between quarterly pressure and long-term positioning. Perfect for corporate events, sales kickoffs, and marketing conferences.

Everyone knows the Xbox brand. But nobody talks about what happened after the launch.

This isn't a gaming story. It's a business model story that only a handful of people in the world could tell - and Harvey is the only one telling it publicly.

As employee #12 in Europe, Harvey led product marketing for Xbox across three generations during his 12-year tenure. But this talk isn't about the history. It's about the strategic architecture lessons that matter right now: How do you build business models for durability when everyone around you is optimising for the quarter?

In this talk, you'll discover:

• The Reverse Business Case: How Xbox got approved despite losing $7 billion—and why "What if we don't do it?" is the most important strategic question you can ask.
• Position or Be Positioned: Why Xbox went from "most powerful console ever made" to "the shooter box"—and the 3Cs framework that prevents your market from repositioning you.
• The Transformation Nobody Saw Coming: How Xbox stopped competing on hardware sales and architected a subscription-ecosystem model that extended customer lifetime value by 5-10x.
• The Three Horizons of Strategic Architecture: A proprietary framework for distinguishing between optimisation (what most companies do) and architecture (what elite companies do).
• The Xbox Test: Three questions every executive should ask before making strategic bets—from business model transformation to self-cannibalisation decisions.

This is the talk for leaders who know that transformation initiatives fail 70% of the time, who feel the pressure to sacrifice long-term positioning for short-term metrics, and who suspect their competitors are asking better strategic questions.

Harvey delivers real strategic insight - not motivational platitudes, with stories only an insider could tell and frameworks you can apply immediately.

Available as:

• 40-minute keynote (no Q&A)
• 60-minute session (including Q&A)

What makes this talk different: This isn't about how Xbox launched. It's about how Xbox survived, evolved, and ultimately redefined what a gaming platform could be—by willing to architect for 20 years while competitors optimised for 20 quarters. The lessons apply to any industry where business models are under pressure and strategic patience feels impossible.

Time: 45 minutes

You get: A no-BS masterclass in career reinvention from someone who went from roadie for 60s rock bands to employee #12 at Xbox - and built a 40-year marketing career without following a single "rule."

Suited to: Mid-career professionals questioning their path, ambitious misfits who never fit the mould, creative switchers tired of playing it safe, and anyone who's ever looked at their LinkedIn profile and thought "this doesn't tell my real story." Perfect for universities, corporate L&D programs, and career development conferences.

Here's the truth nobody tells you:
Your messy career path isn't a bug. It's a feature.

The detours, the false starts, the jobs that don't "make sense" on paper? That's not a weakness—it's your competitive advantage. But most people never learn to translate their chaos into currency.

This talk is based on my up-and-coming book The Anti-Resume, which fuses war stories with MBA-grade career strategy. As the #1 PMM creator on LinkedIn worldwide and someone who's launched everything from Xbox to Virgin brands to cybersecurity products, I've learned one thing: the people who win aren't the ones with the straightest resumes - they're the ones who know how to tell the story behind the titles.

In this talk, you'll discover:

• Your Anti-Resume Is Your Real CV: Why the skills you picked up in "irrelevant" jobs are actually your secret weapons - and how to make hiring managers see it
• The YOU Inc. Framework: How to package yourself using STP marketing thinking (Segmentation, Targeting, Positioning) - because if you can't position yourself, someone else will do it for you
• The Job Funnel Math: My personal formula for turning applications into offers - because hope isn't a strategy, but math is
• Becoming Strategic, Not Just Supportive: How to break out of the "intangible asset trap" where your value is invisible—and start getting recognised (and paid) for what you actually bring
• The Encore Strategy: Why side hustles, nonlinear growth, and bringing your whole weird self to work isn't just okay - it's rocket fuel

This talk is for anyone who's ever felt like they're faking it, anyone who's reinvented themselves more than once, and anyone who suspects the "rules" of career success are written by people who never had to break them.

I don't do motivational fluff. I give you frameworks, war stories from butcher shops to Xbox launch rooms, and the tactical playbook I've used to help thousands of professionals find their voice and build careers that actually matter.

Available as:

• 45-minute keynote (no Q&A)
• 60-minute session (including Q&A)
• 90-minute workshop format (with exercises and breakouts)

What makes this talk different: Most career advice assumes you followed the script. This talk is for everyone who didn't - and never wanted to. It's part memoir, part strategy session, part permission slip to stop apologising for your zigzag path and start weaponising it.

Because here's what I know after 40 years: Your anti-resume isn't what's holding you back. It's what's going to set you apart.

Let's turn your mess into your message.